Hello! I'm
Ale Suarez
User-Generated Content Creator (UGC)
For more than 5 years I have dedicated myself to creating authentic, useful, entertaining and inspiring content. Getting closer to the audience, building a community and converting views into sales. I can help you achieve your marketing and community goals!
"Traditional marketing talks at people. Content marketing talks with them"
- Doug Kessle
Style
Video
• How-to
• Unboxing
• Educational
• Routines
And a lot more!
Videos can be in english or spanish
Photo
• Product photography
• Lifestyle photo
Some UGC examples
Who am I?
I'm a professional photographer and photo retoucher from Bogotá, Colombia. In 2017 I combined my hobby and profession to launch my small slime business. Since then, I've been building my community on social media by creating content that sets us apart. I love to dance and I love animals :)
Videos are the new internet language
What is UGC?
User-generated content (UGC), is any type of content or media created by the consumers; try-on, reviews, first impressions, etc. This content is shared online. Instead of the brand promoting itself, you now have consumers creating on the organization’s behalf, talking about the product, services, or company culture.
Why invest in UGC?
UGC is authentic and people trust real people. Puts your customers as your brand ambassadors, which humanizes and inspires brand loyalty and trust. One of the most important reasons is that UGC can be extremely cost effective, while maximizing ROI.
Don't overthink, let's do it!
User-Generated Content Stats
- 79% of people say UGC highly impacts their purchasing decisions.
- Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision.
- 85% of CONSUMERS find visual UGC more influential than brand photos and videos.
- 65% of BRANDS believe UGC is more influential than brand-produced photos and videos
- 93% of CONSUMERS find UGC helpful when making purchase decision
- 86% of millennials believe that UGC is positive indicator of the quality of a brand or service (Bazaarvoice)
Benefits
- 88% increased social media activity
- 29% higher web conversions
- 25% higher ad performance.
Source of information
https://merkleyandpartners.files.wordpress.com/2016/05/ugcinfographic.png
https://everyonesocial.com/blog/user-generated-content-statistics/